About

WRLabs

Origin story

WRLabs is the corporate entity formerly known as Rembrand, now operating as the parent company for a number of AI video businesses. What started as a single research effort in AI-powered video placement has grown into a family of businesses, each applying that same core technology to a different part of the video ecosystem.

WRLabs is dedicated to furthering the evolution of precision-focused, cinematic-quality for advertising and media content.

Our leadership team has a proven record of delivering value for our clients and growth in our businesses.

What we believe

We believe AI should make existing content and creative work better, not replace it. Every tool we build starts from footage, brands, or creative that already works and makes it sharper, more relevant, and more valuable, rather than generating something new from a blank prompt. That's the difference between augmentation and generation, and it's the principle behind everything WRLabs builds.